/* ============================================================
   Patrick Prayoonpruk — Local SEO portfolio
   Brand tokens ported from local-seo-packages-shareable.html
   ============================================================ */

/* ---------- Self-hosted variable fonts ---------- */
@font-face{
  font-family:'Space Grotesk';
  src:url('../fonts/space-grotesk.woff2') format('woff2');
  font-weight:400 700; font-style:normal; font-display:swap;
}
@font-face{
  font-family:'Instrument Sans';
  src:url('../fonts/instrument-sans.woff2') format('woff2');
  font-weight:400 600; font-style:normal; font-display:swap;
}

/* ---------- Tokens ---------- */
:root{
  --ink:#0E2A24;
  --ink-soft:#4A5F58;
  --ink-faint:#647468;
  --paper:#F3F6F4;
  --card:#FFFFFF;
  --line:#E3EAE6;
  --line-soft:#EEF3F0;
  --emerald:#0FA36B;
  --emerald-solid:#0A8557;   /* emerald bg behind white text — WCAG AA (4.66:1) */
  --emerald-deep:#0A7A50;
  --emerald-wash:#EAF6F0;
  --amber:#E39A12;
  --amber-deep:#B87908;
  --amber-wash:#FCF3DF;
  --shadow:0 1px 2px rgba(14,42,36,.04), 0 8px 24px rgba(14,42,36,.05);
  --shadow-lift:0 2px 6px rgba(14,42,36,.06), 0 18px 42px rgba(14,42,36,.10);
  --display:'Space Grotesk',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --body:'Instrument Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --maxw:1120px;
  --radius:20px;
  --grid:rgba(14,42,36,.028);   /* map-paper grid lines */
}

/* ---------- Reset / base ---------- */
*{box-sizing:border-box;}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:84px;}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:17px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
/* map-paper substrate — subtle grid behind the whole page */
body::before{
  content:"";position:fixed;inset:0;z-index:-1;pointer-events:none;
  background-image:
    linear-gradient(var(--grid) 1px, transparent 1px),
    linear-gradient(90deg, var(--grid) 1px, transparent 1px);
  background-size:46px 46px;
}
img{max-width:100%;height:auto;display:block;}
.svg-defs{position:absolute;width:0;height:0;}
a{color:var(--emerald-deep);text-decoration:none;}
h1,h2,h3{font-family:var(--display);letter-spacing:-.02em;line-height:1.08;margin:0;}
p{margin:0;}
ul,ol{margin:0;padding:0;list-style:none;}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 clamp(20px,5vw,40px);}

/* ---------- Accessibility helpers ---------- */
.skip-link{
  position:absolute;left:12px;top:-60px;z-index:1000;
  background:var(--ink);color:#fff;padding:10px 16px;border-radius:10px;
  transition:top .18s ease;font-weight:600;
}
.skip-link:focus{top:12px;}
:focus-visible{outline:3px solid var(--emerald);outline-offset:2px;border-radius:4px;}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:9px;
  font-family:var(--display);font-weight:600;font-size:.98rem;
  padding:13px 22px;border-radius:12px;border:1.5px solid transparent;
  cursor:pointer;transition:transform .15s ease, box-shadow .15s ease, background .15s ease, border-color .15s ease;
  white-space:nowrap;
}
.btn-ic{width:16px;height:16px;flex:none;}
.btn-primary{background:var(--emerald-solid);color:#fff;box-shadow:var(--shadow);}
.btn-primary:hover{background:var(--emerald-deep);transform:translateY(-2px);box-shadow:var(--shadow-lift);}
.btn-ghost{background:var(--card);color:var(--ink);border-color:var(--line);}
.btn-ghost:hover{border-color:var(--emerald);color:var(--emerald-deep);transform:translateY(-2px);}
.btn-lg{padding:15px 26px;font-size:1.02rem;}

/* ---------- Location-pin motif ---------- */
.pin{position:relative;width:30px;height:30px;flex:none;display:inline-flex;}
.pin svg{position:relative;z-index:2;display:block;}
.pin::before{content:"";position:absolute;inset:-8px;border-radius:50%;border:1.5px solid var(--emerald);opacity:.16;}
.pin::after{content:"";position:absolute;inset:-16px;border-radius:50%;border:1.5px solid var(--emerald);opacity:.07;}

/* ============================================================
   HEADER / NAV
   ============================================================ */
.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(243,246,244,.82);
  backdrop-filter:saturate(180%) blur(10px);
  -webkit-backdrop-filter:saturate(180%) blur(10px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px;}
.brand{display:flex;align-items:center;gap:11px;color:var(--ink);}
.brand-name{font-family:var(--display);font-weight:700;font-size:1.02rem;letter-spacing:-.01em;}
.nav-menu{display:flex;align-items:center;gap:26px;}
.nav-menu a{font-weight:500;font-size:.96rem;color:var(--ink-soft);transition:color .15s ease;}
.nav-menu a:hover{color:var(--ink);}
.nav-menu a[aria-current="true"]:not(.nav-cta){color:var(--emerald-deep);}
.nav-menu .nav-cta{
  font-family:var(--display);font-weight:600;color:#fff;background:var(--emerald-solid);
  padding:9px 16px;border-radius:10px;box-shadow:var(--shadow);
}
.nav-menu .nav-cta:hover{background:var(--emerald-deep);color:#fff;}

.nav-toggle{display:none;}

/* ============================================================
   HERO
   ============================================================ */
.hero{padding:clamp(40px,6vw,78px) 0 clamp(44px,6vw,80px);position:relative;overflow:hidden;}
.hero-grid{
  display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,4vw,56px);align-items:center;
}
.hero-copy{position:relative;z-index:1;}
.eyebrow{
  font-family:var(--display);font-weight:600;font-size:.74rem;
  letter-spacing:.15em;text-transform:uppercase;color:var(--emerald-deep);
  margin-bottom:20px;display:inline-flex;align-items:center;gap:10px;
}
.wp-dot{
  width:11px;height:11px;border-radius:50%;background:var(--emerald);flex:none;position:relative;
  box-shadow:0 0 0 4px rgba(15,163,107,.16), 0 0 0 8px rgba(15,163,107,.07);
}
.hero-h1{
  font-weight:700;font-size:clamp(2.4rem,5.6vw,4rem);line-height:1.03;
  max-width:15ch;margin-bottom:22px;
}
.hero-h1 em{font-style:normal;color:var(--emerald-deep);position:relative;white-space:nowrap;}
.hero-h1 em::after{
  content:"";position:absolute;left:0;right:0;bottom:.06em;height:.12em;
  background:var(--amber);opacity:.55;border-radius:2px;
}
.hero-sub{font-size:clamp(1.05rem,2.2vw,1.24rem);color:var(--ink-soft);max-width:50ch;margin-bottom:30px;}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:30px;}
.hero-coord{
  font-family:var(--display);font-size:.8rem;font-weight:500;color:var(--ink-faint);
  letter-spacing:.02em;display:flex;align-items:center;gap:8px;
  border-top:1px dashed var(--line);padding-top:18px;max-width:46ch;
}
.hero-coord span{color:var(--emerald);}

/* Custom local-map hero visual */
.hero-map{position:relative;z-index:1;justify-self:end;width:100%;max-width:480px;}
.hero-map svg{
  width:100%;height:auto;display:block;
  border-radius:26px;box-shadow:var(--shadow-lift);
  transform:rotate(1.4deg);
}

/* ============================================================
   SECTIONS (shared)
   ============================================================ */
.section{padding:clamp(52px,7vw,88px) 0;}
.section-alt{background:linear-gradient(180deg,#EEF3F0 0%, #F3F6F4 100%);}
.sec-eyebrow{
  font-family:var(--display);font-weight:600;font-size:.72rem;
  letter-spacing:.14em;text-transform:uppercase;color:var(--emerald-deep);margin-bottom:12px;
  display:inline-flex;align-items:center;gap:9px;
}
.sec-eyebrow::before{
  content:"";width:9px;height:9px;border-radius:50%;background:var(--emerald);flex:none;
  box-shadow:0 0 0 3px rgba(15,163,107,.15);
}
.sec-title{font-size:clamp(1.7rem,4vw,2.5rem);max-width:22ch;margin-bottom:16px;}
.sec-lede{font-size:clamp(1.02rem,2vw,1.15rem);color:var(--ink-soft);max-width:60ch;margin-bottom:38px;}

/* ---------- Why me: photo + list, no boxes ---------- */
.why-layout{
  display:grid;grid-template-columns:minmax(280px,.82fr) 1.18fr;
  gap:clamp(28px,4.5vw,64px);align-items:center;
}
.why-photo{margin:0;position:relative;}
.why-photo img{
  width:100%;border-radius:var(--radius);box-shadow:var(--shadow-lift);
  background:#26332F;
}
.why-photo figcaption{
  position:absolute;left:14px;bottom:14px;right:14px;
  display:inline-flex;align-items:center;gap:9px;width:fit-content;max-width:calc(100% - 28px);
  background:rgba(14,42,36,.82);color:#EAF3EF;backdrop-filter:blur(4px);
  font-family:var(--display);font-weight:600;font-size:.78rem;letter-spacing:.01em;
  padding:9px 14px;border-radius:11px;
}
.why-list{display:flex;flex-direction:column;}
.why-item{
  padding:20px 0;border-bottom:1px dashed var(--line);
  padding-left:26px;position:relative;
}
.why-item:first-child{padding-top:0;}
.why-item:last-child{border-bottom:none;padding-bottom:0;}
.why-item::before{
  content:"";position:absolute;left:0;top:26px;width:9px;height:9px;border-radius:50%;
  background:var(--emerald);box-shadow:0 0 0 3px rgba(15,163,107,.15);
}
.why-item:first-child::before{top:6px;}
.why-item h3{font-size:1.18rem;font-weight:600;margin-bottom:6px;}
.why-item p{font-size:.98rem;color:var(--ink-soft);max-width:56ch;}
.why-item em{font-style:italic;color:var(--ink);}

/* ---------- Proof grid ---------- */
/* Certifications — featured */
.certs{
  display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,72px);
  margin-bottom:clamp(38px,5vw,60px);
}
/* Floating badges — no card, details centered below */
.cert-card{display:flex;flex-direction:column;align-items:center;text-align:center;}
.cert-shot{margin-bottom:clamp(22px,2.8vw,32px);}
.cert-shot img{
  height:clamp(148px,20vw,204px);width:auto;
  filter:drop-shadow(0 12px 24px rgba(14,42,36,.15));
}
.cert-body{padding:0;}
.cert-issuer{
  font-family:var(--display);font-weight:600;font-size:.72rem;letter-spacing:.1em;
  text-transform:uppercase;color:var(--emerald-deep);margin-bottom:10px;
  display:inline-flex;align-items:center;gap:7px;justify-content:center;
}
.cert-issuer .ic{color:var(--emerald);margin-top:0;}
.cert-card h3{font-size:clamp(1.3rem,2.4vw,1.6rem);font-weight:700;margin-bottom:10px;}
.cert-body p{font-size:.98rem;color:var(--ink-soft);max-width:42ch;margin:0 auto;}
.cert-body strong{color:var(--ink);font-weight:600;}

/* Technical cluster — supporting */
.cluster-label{
  font-family:var(--display);font-weight:600;font-size:.76rem;letter-spacing:.06em;
  text-transform:uppercase;color:var(--ink-faint);margin-bottom:16px;
  display:flex;align-items:center;gap:10px;
}
.tech-cluster{
  display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,1.5vw,16px);margin-bottom:26px;
}
.tech-item{
  margin:0;background:var(--card);border:1px solid var(--line);border-radius:14px;
  overflow:hidden;box-shadow:var(--shadow);display:flex;flex-direction:column;
}
.tech-item img{
  width:100%;height:118px;object-fit:cover;object-position:left top;
  background:#fbfdfc;border-bottom:1px solid var(--line-soft);
}
.tech-item figcaption{padding:13px 15px;font-size:.82rem;color:var(--ink-soft);line-height:1.4;}
.tech-item figcaption strong{color:var(--ink);font-weight:600;display:block;margin-bottom:1px;}
.proof-note{
  margin-top:26px;padding:16px 20px;border-left:3px solid var(--emerald);
  background:var(--emerald-wash);border-radius:0 12px 12px 0;
  font-size:.96rem;color:var(--ink-soft);max-width:74ch;
}

/* ============================================================
   PACKAGES  (ported from pricing sheet)
   ============================================================ */
.onboarding{
  background:var(--ink);color:#EAF3EF;border-radius:var(--radius);
  padding:clamp(24px,3.2vw,34px);margin-bottom:clamp(18px,2.4vw,26px);box-shadow:var(--shadow);
}
.ob-label{
  font-family:var(--display);font-weight:600;font-size:.7rem;letter-spacing:.13em;
  text-transform:uppercase;color:#6FD3A6;margin-bottom:10px;
}
.onboarding h3{font-family:var(--display);font-weight:600;font-size:1.4rem;margin-bottom:4px;letter-spacing:-.01em;}
.ob-sub{color:#9FB6AE;font-size:.96rem;margin-bottom:20px;}
.ob-list{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:11px 26px;}
.ob-list li{display:flex;gap:10px;align-items:flex-start;font-size:.95rem;color:#DCEAE4;}
.ob-list .ic{color:#6FD3A6;}

.tiers{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));
  gap:clamp(14px,1.8vw,20px);margin-bottom:clamp(18px,2.4vw,26px);align-items:start;
}
.tier{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:28px 26px;box-shadow:var(--shadow);position:relative;display:flex;flex-direction:column;
}
.tier.feature{border:1.5px solid var(--amber);box-shadow:var(--shadow-lift);}
.badge{
  position:absolute;top:-12px;left:26px;background:var(--amber);color:#3A2600;
  font-family:var(--display);font-weight:600;font-size:.68rem;letter-spacing:.08em;
  text-transform:uppercase;padding:5px 12px;border-radius:20px;
}
.tier-name{font-family:var(--display);font-weight:600;font-size:1.35rem;letter-spacing:-.01em;margin-bottom:4px;}
.tier-tag{font-size:.94rem;color:var(--ink-soft);min-height:2.7em;margin-bottom:16px;}
.price{display:flex;align-items:baseline;gap:5px;padding-bottom:18px;border-bottom:1px solid var(--line-soft);margin-bottom:6px;}
.amt{font-family:var(--display);font-weight:700;font-size:1.95rem;letter-spacing:-.02em;line-height:1;}
.per{font-size:.92rem;color:var(--ink-faint);font-weight:500;}
.carry{
  font-family:var(--display);font-size:.8rem;font-weight:500;color:var(--emerald-deep);
  margin:16px 0 2px;display:flex;align-items:center;gap:8px;
}
.carry::before{content:"";width:14px;height:1px;background:var(--emerald);opacity:.5;}
.grp{margin-top:14px;}
.grp-h{
  font-family:var(--display);font-weight:600;font-size:.68rem;letter-spacing:.1em;
  text-transform:uppercase;color:var(--ink-faint);margin-bottom:9px;display:flex;align-items:center;gap:7px;
}
.grp-h::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--emerald);flex:none;}
.feat{display:flex;flex-direction:column;gap:8px;}
.feat li{display:flex;gap:9px;align-items:flex-start;font-size:.92rem;color:var(--ink);}
.feat .ic{color:var(--emerald);}
.ic{flex:none;width:16px;height:16px;margin-top:3px;}

/* ---------- New Business Launch ---------- */
.launch{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(26px,3.4vw,36px);margin-bottom:clamp(18px,2.4vw,26px);box-shadow:var(--shadow);
  display:grid;grid-template-columns:1fr;gap:26px;
}
.launch-lead .eyebrow{color:var(--emerald-deep);margin-bottom:8px;}
.launch h3{font-family:var(--display);font-weight:700;font-size:clamp(1.4rem,3vw,1.8rem);letter-spacing:-.015em;margin-bottom:10px;}
.launch-lead p{color:var(--ink-soft);font-size:1rem;margin-bottom:18px;max-width:38ch;}
.build-price{display:flex;align-items:baseline;gap:8px;}
.build-price .amt{font-size:1.7rem;}
.build-price .lbl{font-size:.8rem;color:var(--ink-faint);text-transform:uppercase;letter-spacing:.08em;font-family:var(--display);}
.launch-list{display:flex;flex-direction:column;gap:10px;margin-bottom:18px;}
.launch-list li{display:flex;gap:9px;align-items:flex-start;font-size:.95rem;}
.launch-list .ic{color:var(--emerald);}
.bundle{background:var(--amber-wash);border:1px solid #F0D89A;border-radius:14px;padding:16px 18px;display:flex;gap:12px;align-items:flex-start;}
.bundle .ic{color:var(--amber-deep);margin-top:3px;}
.bundle-txt strong{font-family:var(--display);font-weight:600;display:block;font-size:.96rem;color:#8A5B06;margin-bottom:2px;}
.bundle-txt span{font-size:.9rem;color:var(--ink-soft);}

.fine{font-size:.86rem;color:var(--ink-faint);text-align:center;line-height:1.6;border-top:1px solid var(--line);padding-top:22px;}

/* ============================================================
   HOW IT WORKS — steps
   ============================================================ */
.steps{
  display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2.4vw,30px);position:relative;
}
/* dashed route connecting the waypoints */
.steps::before{
  content:"";position:absolute;top:23px;left:12.5%;right:12.5%;height:0;
  border-top:2px dashed var(--line);z-index:0;
}
.step{position:relative;z-index:1;text-align:center;padding:0 4px;}
.step-n{
  position:relative;display:inline-flex;align-items:center;justify-content:center;width:46px;height:46px;
  border-radius:50%;background:var(--emerald-solid);color:#fff;font-family:var(--display);font-weight:700;
  font-size:1.2rem;margin-bottom:18px;box-shadow:0 0 0 6px rgba(15,163,107,.10);
}
.step h3{font-size:1.1rem;font-weight:600;margin-bottom:7px;}
.step p{font-size:.93rem;color:var(--ink-soft);max-width:27ch;margin:0 auto;}

/* ============================================================
   CTA band
   ============================================================ */
.cta-band{
  background:var(--ink);color:#EAF3EF;border-radius:var(--radius);
  padding:clamp(30px,4vw,48px);display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;
  gap:24px;box-shadow:var(--shadow-lift);
}
.cta-band-txt{max-width:56ch;}
.cta-band h2{font-size:clamp(1.5rem,3.4vw,2.1rem);margin-bottom:10px;color:#fff;}
.cta-band p{color:#B9CEC6;font-size:1.02rem;}

/* ============================================================
   CONTACT
   ============================================================ */
.contact-wrap{max-width:820px;}
.contact-actions{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:26px;}
.founding{
  background:var(--emerald-wash);border:1px solid #C9E9D9;border-radius:16px;
  padding:18px 22px;display:flex;gap:14px;align-items:flex-start;
}
.founding .ic{color:var(--emerald-deep);width:20px;height:20px;margin-top:2px;}
.founding p{margin:0;font-size:.96rem;color:var(--ink-soft);max-width:66ch;}
.founding strong{color:var(--emerald-deep);font-weight:600;}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{border-top:1px solid var(--line);background:var(--card);padding:36px 0 26px;}
.footer-inner{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px;}
.footer-brand{display:flex;align-items:center;gap:11px;font-family:var(--display);font-weight:600;color:var(--ink);}
.footer-links{display:flex;flex-wrap:wrap;gap:20px;}
.footer-links a{display:inline-flex;align-items:center;gap:7px;color:var(--ink-soft);font-weight:500;font-size:.95rem;}
.footer-links a:hover{color:var(--emerald-deep);}
.footer-links .ic{margin-top:0;}
.footer-fine{text-align:center;color:var(--ink-faint);font-size:.85rem;margin-top:22px;}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media(max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:36px;}
  .hero-map{order:-1;justify-self:start;max-width:420px;}
  .hero-map svg{transform:rotate(0deg);}
  .hero-h1{max-width:18ch;}
}

@media(max-width:820px){
  .certs{grid-template-columns:1fr;}
  .tech-cluster{grid-template-columns:repeat(2,1fr);}
  .why-layout{grid-template-columns:1fr;gap:32px;}
  .why-photo{max-width:360px;}
}
@media(max-width:480px){
  .tech-cluster{grid-template-columns:1fr;}
}

@media(max-width:720px){
  .steps{grid-template-columns:repeat(2,1fr);gap:28px 16px;}
  .steps::before{display:none;}
}
@media(max-width:430px){
  .steps{grid-template-columns:1fr;}
}

@media(max-width:720px){
  .nav-toggle{
    display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;
    background:var(--card);border:1px solid var(--line);border-radius:11px;cursor:pointer;
  }
  .nav-toggle-bar,.nav-toggle-bar::before,.nav-toggle-bar::after{
    content:"";display:block;width:20px;height:2px;background:var(--ink);border-radius:2px;position:relative;transition:transform .2s ease, opacity .2s ease;
  }
  .nav-toggle-bar::before{position:absolute;top:-6px;left:0;}
  .nav-toggle-bar::after{position:absolute;top:6px;left:0;}
  .nav-toggle[aria-expanded="true"] .nav-toggle-bar{background:transparent;}
  .nav-toggle[aria-expanded="true"] .nav-toggle-bar::before{transform:translateY(6px) rotate(45deg);}
  .nav-toggle[aria-expanded="true"] .nav-toggle-bar::after{transform:translateY(-6px) rotate(-45deg);}

  .nav-menu{
    position:absolute;top:68px;left:0;right:0;
    flex-direction:column;align-items:stretch;gap:0;
    background:var(--paper);border-bottom:1px solid var(--line);
    padding:8px clamp(20px,5vw,40px) 18px;
    box-shadow:var(--shadow);
    max-height:0;overflow:hidden;opacity:0;visibility:hidden;
    transition:max-height .25s ease, opacity .2s ease, visibility .2s;
  }
  .nav-menu.open{max-height:340px;opacity:1;visibility:visible;}
  .nav-menu a{padding:13px 4px;border-bottom:1px solid var(--line-soft);}
  .nav-menu .nav-cta{text-align:center;margin-top:12px;padding:13px;border-bottom:none;}
}

@media(min-width:721px){
  .launch{grid-template-columns:1.05fr 1fr;align-items:center;}
}

@media(max-width:520px){
  body{font-size:16px;}
  .tier{padding:24px 22px;}
  .badge{left:22px;}
  .hero-cta .btn,.contact-actions .btn{flex:1 1 auto;justify-content:center;}
}

/* ============================================================
   Motion preferences
   ============================================================ */
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  *,*::before,*::after{animation-duration:.001ms!important;transition-duration:.001ms!important;}
}